Crossroads Creative Group
Define
We like to start with a conversation. Let’s be honest, no matter how deep of a dive we do on your company we will not know the anecdotal and minute details of all you do. We do our homework, but we also know that we will all be better served if we start with listening to what, where, when and how you do what you do. This allows us to collaborate with you to DEFINE a solution or solutions to achieve the results you are looking for.
Create
This is where the fun begins as we move down this path to CREATE the messages, visuals and media to support the goals set to bring your service or product to life. We can CREATE a multitude of vehicles to “spread the word” and reach your customers and business partners. It can be simple or complex. CREATING unique messages that will resonate, that lead to growth and maximum exposure.
Navigate
“Rubber meets the road.” With all the avenues in today’s media choices, it is difficult to know which to use. How many, all of them, or just a few? With our experience we can help with the NAVIGATION to prescribe the best possible avenues to use, with the biggest impact and the largest reach.
About
Crossroads Creative Group principals have over 30 years experience working with national and international companies producing results-driven creative work. We’re a brand awareness-building, strategic and collaborative group whose creative insight and wisdom help produce results for our clients. We work closely with our clients to understand their marketplace, produce creative work that achieves results. Foster long-term relationships in a fun and productive atmosphere.
Beginnings
CCG was kind of born out of an “aha” moment. You know when you have had many conversations with a friend that’s in the business – you have collaborated on many projects over the years – you have a great working relationship, you even discover similar intrests outside of work. You come to the same conclusion at the same time. “We should start our own studio.” We did not take this conclusion lightly, we did some homework and discovered that our demographics could support a studio that is more focused on the art and craft of design, messaging, strategic thinking, imagery and the use of new media methods.
Awards
We have them. Awards like Communication Arts, Print Magazine, Art Directors’, IABC, NAMA and many more. We like them. Being reecognized by our peers is good – However we like numbers, like over 5% market share growth in 6 months since campaign launch. Or 6.7% sales increase in our segment for year end. And finally, 22.8% response/return on Direct Mail, and Social follow-up campaign. These are just a few facts passed along to us by our clients. These are the results that indicate our ROI, and value added benefit, exceeds expectations. That excites us about creating work that helps our clients’ brands succeed and grow.
How Crossroads Creative Group can help
Branding
Brand & Logo Development —
Brand Standards | Guidelines
Corporate Identity
Messaging
Naming
Product & Package Design
Positioning
Research
Advertising & Marketing
Advertising —
Ad Campaign Execution
Digital | Print | Social
Copywriting
Direct Mail
Print Collateral
Publications
Media —
Radio | TV | Video
Environmental
Branded Environments
Large Format Design —
Billboard | Exhibition | Vehicle
Trade Show Design
Wayfinding
Photography —
Location & Studio
Interactive
Content Development
Design
Email Blasts | E-Newsletters
Motion Graphics
Presentation Design —
Keynote | PowerPoint
Social Media
Web Site Design —
Research | Usability | Interface
Sectors | Industries We have experience
Agriculture
Aeronautical
Apparel
Architecture
Automotive
Beverage
CBD
Chemical
Contract Service Industries
Health and Fitness
Insurance
Music
Sporting Goods
Technology
Many of the KC city images were supplied by permission from KrzyzStudio.